EcoLogical

Brand, Motion, UI/UX

PROJECT INFO

Role: Brand Strategist,

UI/UX designer, Motion Designer

Duration: 6 months

Tools: Figma, Cinema 4D, Adobe AE

This brand was created to promote and emphasize the importance of ecology and sustainable living. By creating a platform that focuses the determination of a community of sustainable livers, true change could be made on a cultural level.

As the brand strategist, I needed to come up with a concept that every day people could relate to and feel moved by. I decided to focus on the current issue of climate. Creating a platform around something that has shown to naturally bring people together and foster good relationships was all in service to creating a dedicated following of the brand.

I created this short & abstract brand ident to convey desireable emotions to potential users. The emotions in mind were: cleanliness, simplicity, and relaxation.

This brand is based around an online platform that is intended to act as a hub for sustainable living & ecology enthusiasts. 
 

Conclusions.

& Take-aways

This was the first time I have ever been challenged to design in the context of a brand. Although it was imaginary, and I created every aspect, it was a good excercise in things like: following a style guide, making decisions based on an overarching goal, and many other things that I don't often consider when designing. I learned a lot, and it was an amazing way to bring myself into the realm of brand design & strategy.

If you like what you see, let me know!

I am available for freelance work and currently looking for either an internship or full time position. If you're interested in working together, or just to say hello you can hit me at my email: dylanjdavis.98@gmail.com. I'd love to hear from you!